In these really rough times — and things sure do seem to get rougher by the day — it’s important to take care of yourself. However, the concept of “self-care” has become an increasingly complicated one in recent years, as it’s drifted further into the territory of rampant consumerism and corporate branding. Sometimes, what's needed is a really good guide that helps you find the right balance with retail therapy; to engage with it in a way that actually feels good to you. Forever35 happens to be one of those really good guides. Created in 2018 by the writers Doree Shafrir and Kate Spencer, the podcast quickly grew a strong following for its comfy, thoughtful approach to self-care. This week, Nick talks to the Forever35 hosts about starting the show, watching its community grow, and what's bringing them peace right now.

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