Using PR To Amplify Authority - with Jeremy Ryan Slate - EP 282

A lot of people confuse the difference between PR and marketing, but the purpose of PR is to get people to have a certain idea and feeling about you. This is where you build your “know, like, and trust” factor. Respect will not just be handed to you, and just because you put content out, does not mean the customers will come. You have to make sure you are consistently offering value and working on building that relationship with your audience to the point that they view you as an authority figure in your niche. Podcasts are a great way to do this, but people focus on the wrong things when they get started. Today’s guest is here to break it all down by explaining the key differences between PR and marketing, and where to put your efforts so that you build trust, leading to getting more people through your sales door.

Jeremy Ryan Slate is back on the 365 Driven Podcast for a third time to share his tips to stop wasting energy on the wrong metrics in your PR efforts. Jeremy is the founder of the "Create Your Own Life" Podcast, which studies the highest performers in the world. He is a former champion powerlifter turned new media entrepreneur, and he specializes in using podcasting and new media to create trust and opinion leader status. Jeremy was named the #1 Podcast to Listen to by INC Magazine in 2019, as well as being named a Top Influencer by Forbes. After his success in podcasting, Jeremy and his wife Brielle Slate founded "Command Your Brand" to help entrepreneurs get their message out by appearing as guests on podcasts.

In this episode, Jeremy and Tony discuss the unique opportunities that podcasting presents due to there being no gatekeeper. This means that anyone that wants to get their message out, can do so with podcasting, but sadly the number of podcasts that die out due to “pod fade” is very high. What causes this? Jeremy says that it is due to people putting too much focus on the wrong metrics instead of making sure they have a solid business foundation, and then using their podcast as a PR vehicle that brings people in with the knowledge and value they have to offer. Just starting a podcast won’t mean the audience will come, so tune in to learn how you can set yourself up as an authority in your space and avoid these common mistakes.

Key highlights:

• Why Jeremy believes that traditional media is dead and podcasting is now the media
• What is “pod fade” and why does it happen?
• What is the difference between PR and marketing?
• Should you focus on download numbers when you first launch a podcast?
• Common mistakes people make when starting a podcast for their business
• Why Jeremy is particular about the type of clients he works with
• What NOT to do as a podcast guest
• Why over-pitching yourself and your offer is bad PR
• What Jeremy would say to someone that wants to get their message out there
• How to get people to remember you and your message 
• How to respectfully disagree with people online
• Jeremy and Tony’s thoughts on the divisiveness happening right now, and how to spot the BS

For resources and links mentioned in this episode, visit: 365driven.com/episode282