In this episode of the Startup Hustle podcast, Matt Watson interviews Rich Brooks, the president of Flight New Media, about digital marketing and the Remarkability Formula. They discuss the impact of AI on marketing, the importance of finding your uniqueness, and the benefits of niching down. 

Rich explains the four lenses of remarkability: find, focus, frame, and forge. He also shares insights on recurring revenue and the value of building relationships with clients. Rich's podcast, Agents of Change, provides actionable tips for digital marketing.

Takeaways

- AI is transforming the field of digital marketing, increasing productivity and improving the quality of work.
- Finding your uniqueness and niching down is essential for standing out in a crowded market.
- The Remarkability Formula consists of four lenses: find, focus, frame, and forge, which help identify and leverage what makes a business remarkable.
- Recurring revenue is crucial for the long-term success and value of a business.
- Building relationships with clients is key to retaining them and creating a loyal customer base.

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This episode is sponsored by Full Scale:
https://fullscale.io/

Visit the Flyte New Media website:
http://www.takeflyte.com/

Check out Rich Brooks' podcast:
https://www.theagentsofchange.com/podcasts

Learn more about Rich Brooks here:
https://www.linkedin.com/in/therichbrooks/

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https://newsletter.startuphustle.xyz/

Sound Bites

"It's so much easier to just talk and just ramble and use AI to help you continue and improve it."
"You don't want to be competing with somebody else. You don't want to be competing on price."
"Find things that are very difficult to replicate and that your customers care a lot about."

Chapters

00:00 Introduction to Digital Marketing and AI
02:53 The Remarkability Formula and Leveraging AI in Content Creation
05:35 Transitioning to Recurring Revenue in Professional Services
11:41 The Value of Hosting a Digital Marketing Conference

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