The Hustle Daily Show

Bic for Her: the pitfalls of gendered marketing

Jul 3, 2024
Explore the controversy surrounding Bic for Her pens and gendered marketing. From Bic's failed launch to the implications of marketing everyday items as gendered products, this podcast delves into the pitfalls of gendered marketing and the shift towards gender-neutral products.
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Episode notes
1
Intro
00:00 • 3min
2
Gendered marketing missteps by Bic with 'Bic for Her' pens and a controversial ad campaign
02:59 • 2min
3
Gendered Marketing of Products
05:22 • 2min
4
Gendered Marketing, the Pink Tax, and the Trend towards Gender-Neutral Products
06:58 • 2min