In episode 717, Rob Walling interviews Marie Martin, co-founder of Tally. They discuss the company’s journey to $1.3M ARR and the unusual pricing strategy that got them there. Marie details how they keep their support volume low, how they differentiate Tally from other form builders, and how they grew to over 300,000 free users.

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Topics we cover:

2:22 – Where Tally is today
3:53 – Keeping customer support volume low
7:12 – Differentiating Tally from other form builders
10:55 – The ingredients needed to make “free” work
18:31 – ”Shrinking a Market”
24:27 – Growing to 300,000+ free users
26:47 – Dealing with bad actors
29:37 – Applying the learnings from Tally’s success

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If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

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