#602 What does it really take to build a billion-dollar brand from a side-hustle idea? In this episode hosted by Kirsten Tyrrel, Shawn Nelson, founder and CEO of Lovesac, shares how a giant foam-filled beanbag he stitched together after high school sparked a 25-year entrepreneurial journey. From maxed-out credit cards and a scrappy first retail store to reinventing the furniture industry with modular couches, Shawn opens up about the mistakes, resilience, instincts, and culture that fueled Lovesac’s rise to 300+ stores and thousands of employees — all while staying true to a “design for life” philosophy and building a company people genuinely love!

What we discuss with Shawn:

+ Origin of Lovesac in 1998

+ Giant beanbag side hustle

+ Missionary years in Taiwan

+ First retail store launch in 2001

+ Lessons from early mistakes

+ Pivot to modular couches (Sactionals)

+ Importance of instinct in business

+ Culture, fun, and company values

+ Scaling through marketing & DTC model

+ Redefining success beyond money

Thank you, Shawn!

Check out Shawn Nelson at ShawnDNelson.com.

Check out Lovesac at Lovesac.com.

Follow Shawn on Instagram.

Watch the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠video podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ of this episode!

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