EP201 - Cyber5 2019 Hot Take

Cyber 5 is the five shopping days from Black Friday through Cyber Monday (this year Nov 29 - Dec 2).

Adobe Recap

Adobe Holiday Dashboard (note: numbers updated after show was recorded)

Thanksgiving 11/28 - $4.2B (up 14.5% YoY) below forecast of $4.4B
Black Friday 11/29 - $7.4B (up 19.6% YoY) below forecast of $7.5B
Saturday - 11/30 - $3.6B (Up 18% YoY) at forecast
Sunday - 12/1 - Not reported
Monday - 12/2 - $9.4B (up 19.7% YoY) at forecast

We'll have an Adobe analyst on next week to break down results.

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Episode 201 of the Jason & Scot show was recorded on Monday December 2nd, 2019.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.