Charles Zeng started his career as a financial advisor in New York before moving to Shanghai, initially just for a break. He took over a failing restaurant in Shanghai, turned it around and what began as a small bar quickly grew into a thriving food empire.
Today, he runs Charlie’s Burger with 17 locations across China and plans to expand further. In this episode, he talks about his unconventional career shift, the challenges of the F&B industry in China and what it takes to build a successful brand.
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