Ag company that gives testing power to the farmers; Nick Cizek on FarmTest, social trust & family

Nick Cizek is a physicist and founder of Farm Test. FarmTest is a field trial design and execution service makes it easy to test which of your fields which management practices perform best. Their field trial analysis service makes it easy to understand how your fields respond. Vance and Nick started their own companies at the same time, and discuss the pains of trying to grow something when you didn't know the path. 

Nick talks about how he came up with a company that is now allowing farmers and crop consultants to do scientifically verifiable tests on their fields, with the products and services that are being offered to them. This is going to offer a level of sovereignty and freedom to farmers that has never existed in the history of modern agriculture. 

FarmTest Website: https://farmtest.ag/

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Timestamps:
6:22 - What does it take to be an actual physicist
12:13 - Measuring nitrogen in soil
17:31 - What is FarmTest?
22:30 - Why does this testing matter?
30:14 - Everyone wants the attention of independent crop consultants
35:43 - Creating your own business
41:47 - Starting a business while raising children
49:23 - "From strength to strength"
57:06 - Wives know best
1:01:05 - Social trust is breaking down
1:05:19 - Sharing interests amongst high trust networks
1:10:16 - Where to find Nick