Moon Javaid, the Vice President of Strategy and Analytics for the San Francisco 49ers, joins us.

We discuss two main topics on this episode:

How the 49ers are measuring their customer experience.
- We cover specific tools, implementation strategies, and business outcomes
How the 49ers approach creating incremental and non-traditional revenue
- 49ers Fit - health & fitness centers owned by the 49ers
- Elevate Sports & Entertainment - consulting and advisory partners
- Horizon Summit - premier sports business, technology and analytics conference

The overarching theme of this conversation is that customer drives how the 49ers approach innovation. But in order to have effective customer-driven innovation, you can’t rely on a handful of emails from a few outspoken fans. You’ve got to have real, diverse data.

To follow along Moon's journey:
Moon's LinkedIn
Moon's Email: moon@elevatesportsventures.com

Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay

Measuring Your Customer Experience w/ Moon Javaid