My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss:

The special design considerations inherent in building an app for children;
How the interface of an app needs to be adapted to users who have never used another app before;
The kinds of feedback that can be used to improve a children's product, given a lack of analytics;
The design challenges that arise when building for two audiences: children and their parents;
Price sensitivity for educational apps and whether going premium is the best option;
The limitations or constraints faced with monetization for a children's' app;
The best way to approach growth for a children's app;
How to consider user outcomes and churn;
The story of Mentava's unplanned launch.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.
Moloco. Moloco is a trusted and transparent advertising platform powered by machine learning. Moloco can drive the best outcomes for mobile app advertising through Moloco Ads as experienced by marquee brands such as Bumble, Draftkings, and Playrix. For retailers and streaming enterprises, Moloco also provides a best-in-class advertising platform powered by machine learning to build and manage their own ad businesses. Learn more at www.moloco.com/podcast.
INCRMNTAL⁠⁠. True attribution measures incrementality, always on.

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