Strictly Business The Key Changes Rocking the Music Industry in 2025
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Aug 1, 2025 Rob Steiner, an analyst at Luminate Intelligence and author of a pivotal report on the music industry, dives into the future of music in 2025. He discusses the slow growth of major streaming platforms and the cooling concert scene. Steiner highlights the increasing tensions between major and indie labels, while exploring AI's rise and its potential to disrupt traditional roles in music. The conversation sheds light on the challenges new artists face, heightened ticket prices, and evolving dynamics that could reshape how fans engage with music.
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Industry At An Inflection Point
- The music industry hit record highs but entered an inflection point in 2024 with single-digit revenue growth.
- Continued current strategies risk several years of flatlining unless new growth levers emerge.
Growth Shifts To Emerging Markets
- Emerging markets (Latin America, Asia, Middle East) are now the primary growth runway for streaming.
- Mature markets are nearing paid-user saturation, limiting upside without new strategies.
Raise Prices With Added Value
- Consider raising subscription prices or adding differentiated services to boost per-user revenue.
- Pair price increases with new value (exclusive content, bundles) to retain subscribers.