Delia Passi | The Women’s Choice Award®

Our special guest on this week’s episode of Conversational Selling is Delia Passi, Founder of Women Certified and Women's Choice Award. She has built the nation's leading authority on loyalty among women, advocating for consumers by offering reliable fact-based ratings. Delia is a former publisher of Working Women and Working Mother magazine, and the author of Winning the Toughest Customer, the Essential Guide to Selling to Women.

“Women really value the opinion of other women. So that's why the influencer community today is becoming more powerful than ever before: because we really create loyalty with people that provide us with trusted advice, ideas, and make our life simple,” says Delia.

We chat about targeting marketing for women, as well as:

• Who are the lead household purchasers 
• Women’s Choice Award research standards
• Offering an objective, fact-based rating system
• Locating the highest recommended health care facilities
• Differentiating how to sell to women vs. men
• And more