The Smart Passive Income Online Business and Blogging Podcast SPI 571: Easy SEO for Non-SEO People with Tim Soulo from Ahrefs
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Apr 27, 2022 Tim Soulo, CMO at Ahrefs, shares insights on demystifying SEO for everyone. He discusses the evolution of search engine optimization, emphasizing content value amid an evolving online landscape. Tim addresses the struggles faced by small brands competing against larger counterparts and offers actionable strategies for effective keyword research and user engagement. He also highlights the importance of simplicity in SEO, advocating for valuable, user-centric content and the role of tools like Ahrefs in streamlining the optimization process.
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Dedicated Pages for Each Service
- Create dedicated pages for each service you offer, not a single "Our Services" page.
- This helps Google understand and rank your content for specific user searches.
Credibility and Backlinks
- Google assesses credibility through backlinks, indicating authority in a given field.
- Other factors like brand mentions and website quality (design, speed) also contribute.
Search Intent and Unique Value
- Focus on user search intent and experiment to see what content satisfies users best (long-form, short-form, gated, etc.).
- Consider why your resource is better than existing ones and leverage your audience to promote it and gain backlinks.