Giving away valuable content for free helps build credibility and a loyal following.
Understanding search intent and creating unique, valuable content is crucial for SEO success.
Deep dives
Maximizing Content Distribution with Issue
Issue is an all-in-one platform for creating and distributing digital content. It allows users to easily view content on any device without the need for reformatting. Issue works seamlessly with popular tools like Canva, Dropbox, and InDesign, making it convenient for creators, marketers, and designers. With Issue, users can optimize their content for engagement and share it across multiple platforms without the hassle of reuploading. Issue offers both free and premium features, allowing users to customize their experience.
The Importance of Providing Free Value
The speaker emphasizes the importance of giving away valuable content for free in order to build credibility, an audience, and gratitude from people. By providing free resources, creators can establish themselves as trusted authorities in their field and gain a loyal following. Once a resource has gained recognition and backlinks, creators can consider monetizing it gradually while ensuring that it continues to be referenced as the best resource in its domain.
The Evolution of SEO and Search Intent
The podcast explores the changing landscape of SEO and the importance of understanding search intent. While the fundamentals of SEO remain the same, Google now aims to provide the best content for users. The speaker emphasizes the need to be an expert in your industry, create unique and valuable content, and focus on best serving the search intent of users. It is crucial to optimize web pages to provide clear and relevant information that aligns with user expectations.
The Role of Backlinks and User Signals in SEO
The podcast discusses the significance of backlinks and user behavior signals in SEO. Backlinks from credible sources and industry mentions help establish a website's authority. Human raters at Google evaluate search results based on factors like page trustworthiness, relevance, and user experience. The speaker advises optimizing web pages to cater to user needs, ensuring fast loading speeds, and delivering information in a clear and convenient manner. The focus should be on providing unique value that distinguishes a website from competitors.
#571 Today’s show is probably the most mind blowing, and likely one of the most valuable podcast episodes that you will ever hear. I’m very happy to have Tim Soulo back on the show. Tim is the CMO at Ahrefs, an industry leading search engine optimization (SEO) toolset. If you haven't heard of Ahrefs, it’s software you can use to audit your website and get all kinds of data to help you improve your Google search rankings. Ahrefs is Google Search Console times a hundred. This episode is about simplifying SEO and taking the right approach. You’re going to actually get excited about search engine optimization, and learn how to rank higher and get more search engine traffic to your website. Show notes and more at SmartPassiveIncome.com/session571.