One of the biggest issues salespeople and entrepreneurs face with value propositions is the fact that they don’t know what it is. Many times, they mix up a value proposition and a quick 30-second message expressing what you do. Worst of all, sometimes they offer a one size fits all value proposition that may not […]
The post TSE 205: The One Size Fits All Value Proposition Doesn’t Work! appeared first on The Sales Evangelist.
