Just 32% of Americans have even “a fair amount” of trust in news reporting. Bet you have feelings about this as a local media consumer! University of Utah journalism professor Jacob Nelson tells host Ali Vallarta how reporters misunderstand their own audiences’ distrust and why local news hits different.

Resources and references:

“Imagined Audiences, How Journalists Perceive and Pursue the Public,” by Jacob Nelson
Journalism’s trust problem is about money, not politics [The Conversation]
What It Really Means To ‘Disagree Better’ [City Cast Salt Lake]

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Is Local News Losing Faith or Gaining It?