Destination Marketing Podcast 283: How to Embrace Innovation in the Tourism Industry with AJ Brau & The Importance of Film Commissions in Destinations with Bega Metzner
Oct 31, 2023
37:35
On today’s episode of The Destination Marketing Podcast, Adam sits down with two fascinating guests at the Utah Tourism Conference! In our first segment, AJ Brau, the CEO of Wander, gives a brief update on her company and her thoughts on the role of AI in the destination marketing industry. The conversation then moves into a discussion about breaking into destination marketing and what software companies and destinations can do to facilitate partnerships.
For the second part of the episode, Bega Metzner, the commissioner of the Moab to Monument Valley Film Commission, talks about her background in film and her current role. Bega also discusses the impact of film projects on communities and the best ways for DMOs to support film commissions."
“It’s up to us software companies to just stick with it too, because companies only die when the founder gives up, right? And we have to be gritty and we have to believe in this industry, believe that destination organizations have a big role to play in the future. And that’s why we’re going to stay and continue to innovate here and we are all in at Wander...I’m betting everything on destination organizations and I’m so confident in the role that this industry will play in the future of our world.” - AJ Brau“
The biggest part of that is recognizing that, the need for flexibility. If I could say flexible and flexibility a hundred times, you still won’t understand until you see it in front of your eyes, where you have 25 people who are supposed to come in on this date and then all of a sudden you get a phone call and it could be the day before and they say, ‘It’s pushed, they’re still coming, but now it’s going to be 35 people and it’s on this date’. And so literally just being able to say, ‘Ok, we’ve got you’...” - Bega Metzner
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
For the second part of the episode, Bega Metzner, the commissioner of the Moab to Monument Valley Film Commission, talks about her background in film and her current role. Bega also discusses the impact of film projects on communities and the best ways for DMOs to support film commissions."
“It’s up to us software companies to just stick with it too, because companies only die when the founder gives up, right? And we have to be gritty and we have to believe in this industry, believe that destination organizations have a big role to play in the future. And that’s why we’re going to stay and continue to innovate here and we are all in at Wander...I’m betting everything on destination organizations and I’m so confident in the role that this industry will play in the future of our world.” - AJ Brau“
The biggest part of that is recognizing that, the need for flexibility. If I could say flexible and flexibility a hundred times, you still won’t understand until you see it in front of your eyes, where you have 25 people who are supposed to come in on this date and then all of a sudden you get a phone call and it could be the day before and they say, ‘It’s pushed, they’re still coming, but now it’s going to be 35 people and it’s on this date’. And so literally just being able to say, ‘Ok, we’ve got you’...” - Bega Metzner
Follow the Destination Marketing Podcast on social media:
YouTube
TikTok
Subscribe to our newsletter!
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.