Cameron Hanes - Keep Hammering Collective KHC 153 - Eli Wehbe
Oct 22, 2025
Eli Wehbe, an ultra-endurance runner and former Hollywood nightlife entrepreneur, shares his inspiring journey of transformation through sobriety and running. He discusses completing the grueling Cocodona 250-mile race and training for the Arizona Monster 300. Eli reveals how his nightclub networking skills helped him succeed in the running community and explores the role of social media in shaping his career as a 'run-fluencer.' From hitting rock bottom to writing his memoir, Mask, Eli emphasizes resilience, community impact, and the healing power of running.
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From Nightclubs To Ultras
- Eli Wehbe left LA nightlife after a public scandal and reinvented himself through reading, writing a memoir, and running ultras.
- He used running to clear his head, wrote a bestselling book, and launched a new career with sponsors and brand deals.
Running With David Goggins
- Eli describes running part of Moab 240 alongside David Goggins and how their interactions boosted his visibility.
- Short videos and finishing photos with Goggins exploded on social media and grew Eli's audience significantly.
Marketing Matters As Much As Miles
- Eli notes ultra running is becoming more social-media-driven, rewarding marketing skills as much as raw performance.
- He argues runners must market themselves to gain sponsorships, because being just good at running no longer guarantees visibility.
