Today's guest left her comfortable job at Amazon to launch a sustainable tour booking platform that connects eco-minded travelers with ethical tour operators around the world.
Hilary Matson founded Yugen Earthside in 2020, despite a global pandemic and no prior experience in the travel industry. In this episode, she shares her process for screening new tour operators, some of the unexpected challenges of running an OTA, and the social media platform that has been most effective in helping her grow her business. Hilary also opens up about experiencing self doubt as a female entrepreneur and her biggest piece of advice for other women considering a dramatic career change.