The Sun Valley Lookbook & Gen Z Fashion

Dylan Byers, Puck's media correspondent, and Casey Lewis, youth culture expert, dive into the fashion landscape at the prestigious Allen & Company conference, discussing how wealth influences style choices. They explore Gen Z's shifting brand loyalties and how platforms like TikTok reshape fashion trends. The conversation highlights the contrasting approaches of Abercrombie and Gap, with Abercrombie's trendy image winning Gen Z's favor. Ultimately, the trio reveals the challenges brands face in capturing the attention of today's youth amidst a rapidly changing market.