The Product Podcast

Creating a PRD by Flipkart Group Product Manager

Feb 16, 2021
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INSIGHT

PRD Is Crucial Communication Tool

  • A Product Requirements Document (PRD) is the single most important communication tool for a product.
  • It unambiguously defines the product's purpose, features, and behavior for all involved teams.
ADVICE

Define Clear Product Purpose

  • Define product purpose and problem clearly in your PRD using a simple example.
  • Explain why the product is important and how it fits into business strategy.
ADVICE

Include Clear Success Metrics

  • Always include success metrics in your PRD and quantify them where possible.
  • These metrics determine if the product launch is successful.
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