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The Hustle Daily Show
Subscription apps aren’t making money
Mar 15, 2024
Exploring the struggles of subscription apps to make money, with only 17.2% exceeding $1k in monthly revenue. Analyzing financial performance gaps between top and lower-performing apps. Discussing challenges faced by small apps in a market dominated by big players. Highlighting trends in subscription apps and innovative monetization strategies. Delving into niche apps, AI integration, and the rise of specialized applications.
13:51
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Quick takeaways
- Only 17.2% of apps exceed $1k in monthly revenue, highlighting the challenge for developers.
- Market dominated by select apps, smaller ones struggle due to oversaturation and lack of brand visibility.
Deep dives
App Revenue Disparity
RevenueCat's report highlights the significant revenue gaps among mobile apps. The median monthly revenue for apps over a year old is less than $50, indicating a struggle for many developers. While the top 5% of apps earn significantly more than the rest, only 17.2% exceed $1,000 in monthly revenue. This disparity underscores the challenge for developers to achieve substantial earnings, with only a small percentage hitting the $10,000 mark.
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