Talking about Platforms Platform governance design with Liang Chen
Jan 3, 2024
Liang Chen, an Associate Professor at Singapore Management University, delves into the intricate world of platform governance. He shares how personal experiences, like his wife's creator work, fuel his fascination with platforms. The conversation explores how platforms nudge creators with incentives and the critical success factors for engaging them. Liang addresses power imbalances and discusses the challenges of globalizing digital platforms, highlighting the tension between public and private traffic. He also touches on the future of decentralized platforms and AI's transformative role.
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How Liang Defines Digital Platforms
- Liang Chen defines digital platforms as online intermediaries that match users with external products or services through a digital interface.
- He distinguishes platforms from direct-to-consumer models like Netflix and Amazon's non-market sales.
Personal Impact Of Platform Policy Changes
- Liang shares that his wife is a full-time content creator with ~250k followers, and platform governance changes affected her income and reach.
- Their household debates platform policy and its implications for creators regularly.
Platform Governance As A New Mode
- Liang links platform governance to classic economic governance debates like market versus hierarchy but notes platforms nudge rather than command.
- Platform governance sits between contract and hierarchy and uses incentives and design to influence behavior.