In this episode of The Social Selling Podcast, host Daniel Disney welcomes John Maguire to discuss the evolution of sales, LinkedIn strategies, and the importance of video content in social selling.

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Best Moments:

(03:01) John's journey in sales and the evolution of the industry

(06:26) The importance of personal branding on LinkedIn

(08:24) Balancing professional and personal content on LinkedIn

(12:03) Leadership strategies for supporting sales teams

(15:52) John's experience with creating video content for LinkedIn

(20:59) Tips for building confidence in video creation

(24:11) The power of social selling through personal content

(25:29) Exploring equipment options for team video content

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Guest Bio:
John Maguire is a seasoned sales leader with extensive experience in the IT sector. He currently serves as a sales executive at SugarCRM, where he leads the EMEA team. John is passionate about embracing new technologies and strategies in sales, including social selling and video content creation. He advocates for a balanced approach to work and life, encouraging his team to prioritize well-being alongside professional growth.

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Mastering Guided Selling:

Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.

I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

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