Our guest today on the Mobile User Acquisition Show is Andy Carvell, the co-founder and partner at the Berlin based mobile growth consultancy Phiture. Before founding Phiture, Andy led the retention team at Soundcloud, where he helped drive some massive experimentation-driven growth. He is also known for his Mobile Growth Stack, a framework that I’ve found impressive in both its comprehensiveness and simplicity. 

In today’s conversation we talk about in-app messages, which can sometimes be underappreciated as a retention strategy especially compared to PNs and emails. Andy outlines why they work, when they work - and talks about the tremendous impact they can have. He gives the example of a 4000%+ uplift in engagement that they helped drive even when they were untargeted. I’m very excited for an in-depth view into an underrated but very powerful strategy that this interview with Andy provides. 

Key Highlights:

💬 What are in-app messages?

⚡️  The typical use cases for in-app messages - and how they are a part of a multi-channel strategy for Phiture.

💯 The 4000%+ engagement lift that Phiture saw when they tested completely untargeted in-app messages for promoted books for Blinkist.

💪 Why in-app messages are powerful - and how to measure their impact - both positive and negative.

😰 How over time in-app messages can get fatigued.

💰How to think about users’ propensity to purchase or lapse - and to think about predictive messaging.

💡 Some of the more surprising things that Andy has seen with in-app messaging.

🏁 For an app that has never tested in-app messaging, where Andy recommends beginning - and what he sees as low hanging fruit. 

Check out the full transcript and show notes here:
http://mobileuseracquisitionshow.com/episode/4000-engagement-lift-from-early-tests-the-superpowers-of-in-app-messaging-with-andy-carvellco-founder-at-phiture/

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