The SportsGrad Podcast #324: How to turn a Law and Communications degree into a marketing role at the AFL with Veronica Steer (Sydney SportsGrad Meetup)
Transitioning from a law and communications degree into a marketing role is a huge leap, however for Veronica Steer, she made it happen.
In this episode taken from the recent SportsGrad Meetup in Sydney, AFL Marketing Manager Veronica Steer takes us through her career transition and what it truly takes to market Australian Football in growth markets like Sydney and Queensland.
If you’re wanting to learn more about what it takes to work in sports marketing, this episode is for you.
ABOUT THE GUEST:
Meet Veronica Steer, Marketing Manager at the AFL’s Fan Hub whose job is all about helping more people fall in love with Australia’s game. Whether it’s planning campaigns, creating content, or diving into community engagement, her mission is clear: grow the game, especially in places and communities where footy isn’t front of mind.
We cover:
00:23 - Interview begins
01:20 - Quickfire questions
04:03 - Did Veronica think sport was an option out of uni?
05:56 - What did the AFL take a liking to in Veronica’s application?
07:34 - What’s the overarching goal for Veronica’s department?
10:43 - What are employment challenges that Veronica has seen?
12:15 - What was an outstanding recent hire that Veronica made?
13:13 - How is the culture at the AFL as a work environment?
13:53 - What’s the process behind landing a game development role?
14:53 - What’s exciting Veronica about the future of the AFL?
16:14 -Veronica’s experience with Round 0
17:08 - Q&A Starts
18:13 - Are there any plans for the AFL to go international again?
19:05 - What’s one underrated skill that a marketing manager should have going into a role?
20:02 - Does Veronica’s department look into community clubs?
21:00 - How can Veronica tell when campaigns resonate with fans?
21:35 - What’s the most underrated channel of communication that Veronica uses?
22:20 - How does Veronica see AFL 9s developing?
23:34 - A pinch me moment for Veronica?
24:45 - Interview ends
If you like this ep, give these a go next:
#286: Inside the GWS Giants social media strategy with Jacob Gaynor
#280: How to get a Sports Marketing job in the English Premier League with Alex King
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Big thanks to Deakin University for making this episode possible. Check out their Master of Sport Management, ranked #1 in Australia.
Thanks for listening, much love!
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