19. Want more customers? Narrow your scope. Pro tips for product marketing.

What does a teacher, a pastor and a product marketing professional have in common?

Well, ideally, they all try to make the complex simple. They are all experts in explaining products, in a simple, yet effective and compelling way…

Let’s get real. Product marketing is hard.

How do you stand out from so many other products out there?

How do you create content that is helpful, usable, actionable and specific, all at once?

How broad do you go? What buyer personas do you target? Do you talk about benefits? features? everything? nothing?

I interviewed Anthony Pierri, to learn more about these questions. He is a partner at Fletch PMM, where he helps early stage founders position their products and translate that to website messaging. 

He and his partner have worked with over 60 startups already, iterating and improving their product marketing model as they go, and sharing amazing content in linkedin and their website along the way.

If you want to learn more about product marketing, don’t miss this one!

Enjoy!