Beyond Influential #125 The Best Advice on How to Build an Influential Personal Brand Online
Jun 1, 2020
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Personal Brand Equals Reputation
- Your personal brand is your reputation and what people say about you when you're not there.
- Building it online gives you control over opportunities and reduces the need to pitch constantly.
Start With Clarity
- Start with clarity: know your message, purpose, and target audience before creating content.
- Use a brand audit to own your presence and align bios and profiles across platforms.
Focus On One Platform
- Do one platform well and at most two where your audience actually is rather than trying to be everywhere.
- Repurpose a single pillar piece into native variations instead of creating new ideas for each channel.