Although text messaging (SMS & MMS) is not a new technology, it is for restaurant businesses.Yum! Brands—the parent company of KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill recently announced it has begun the first steps in integrating Text-To-Order technology to help restaurant chains drive growth. Text-to-order comes with a built-in direct response marketing channel that allows brands to send promotions and reminders to their loyal customers on an opt-in basis. Text marketing provides a powerful tool to drive repeat orders and build more brand equity. On this episode, we sit down with Donald Burns to discuss text-to-ordering, third-party delivery, fast casual ghost kitchens, and franchising unit economics.

Guest: Donald Burns - The Restaurant Coach
The Restaurant Coach Site ➜ http://bit.ly/RestaurantCoach
Book "Your Restaurant Sucks" ➜ http://bit.ly/RestaurantSucks

Bookkeeping For Your Small Business ➜ https://bench.grsm.io/paulbarron8134

#Restaurants #Delivery #Technology
~Text-To-Order Restaurant Integration w/ Donald Burns~
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171. Text-To-Order Restaurant Integration | Donald Burns