The Rise and Struggles of Apple Vision Pro

The Apple Vision Pro, despite its initial hype at the beginning of 2024, has struggled to gain traction in the market. Reports suggest that fewer than 500,000 units were sold, and Apple has not made significant efforts to enhance consumer interest or clarify its direction for the product. In contrast, other companies like Meta have experienced better sales with smart glasses by focusing on more practical designs that integrate AI capabilities without requiring bulky hardware. This shift suggests a potential change in consumer preference toward lighter, more functional devices rather than heavily marketed yet underperforming products.