Facebook Ads Breaking News Podcast My Facebook Ad Account Structure For 2025!
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May 10, 2025 Discover advanced strategies for structuring Facebook ad accounts in 2025, focusing on cost caps and creative testing. Dive into the recent class action lawsuit against Meta over inflated ad reach estimates and understand your rights. Get insights on innovative lead generation options and the importance of tailored targeting across demographics. This dynamic discussion unveils the complexities of Facebook advertising, offering listeners essential tips to optimize their campaigns.
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Ad Account Structure For New Pixels
- Start new pixels with campaigns focusing on interest targeting and lookalikes while testing creatives repeatedly.
- Once trained, use ASC campaigns with multiple ads and optimize on the ad level extensively.
Scale Creatives Using Cost Caps
- Use cost caps and bid caps to scale working creatives without cannibalizing existing campaigns.
- Run cost cap ABO campaigns alongside ASE campaigns to maximize spend efficiently on effective creatives.
Meta's Reach Estimate Lawsuit Explained
- Meta's class action lawsuit concerns alleged inflation of potential reach estimates to advertisers.
- Being part of such a lawsuit may lead to small compensation but typically requires no action from advertisers.