Jake Karls from Mid-Day Squares: Disrupting a $140 Billion Chocolate Industry, Releasing a Hershey “Diss Track,” Mandating Group Therapy for Co-Founders, and More

In this episode, co-founder of Mid-Day Squares, Jake Karls, shares his insights on building a brand that's authentic and relatable. He emphasizes the importance of storytelling, authenticity, and product-market fit in building a loyal fanbase. Karls also talks about the challenges of running a business with family members and how in-house therapy sessions have been essential to maintaining healthy partnerships and scaling the business.

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