Science Quickly Algorithmic Social Media Is Driving New Slang
12 snips
Sep 19, 2025 
Linguist Adam Aleksic, known as the 'Etymology Nerd' and author of Algo Speak, joins to decode the evolution of language in the digital age. He dives into the phenomenon of viral slang like 'skibidi' and the concept of 'brain rot'—a cultural critique of fast-paced trends. Adam discusses how social media algorithms reshuffle language, leading to 'context collapse' where slang loses its roots. He also highlights the resistance against algorithmic influence through counterculture and creativity, making for an insightful exploration of language's future.
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Algorithms Speed, Not Change, Language Evolution
- New internet slang follows long-standing language creation patterns but moves much faster today.
- Adam Aleksic argues algorithms increase speed and scale, not the fundamental nature, of language change.
From Etymology Blog To Viral Videos
- Adam Aleksic describes starting with an etymology blog and learning to go viral on Reddit as a teen.
- That early experience taught him how internet communities and viral posts shaped his career path into making videos.
Memes Parody Overexposed Culture
- Memes and repeated cultural phrases gain humor by parodying widely overrepresented elements of culture.
- Aleksic links 'brain rot' phenomena to parodying algorithmically repeated content.
