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McDonald's plans to open 50,000 new locations and attract 250 million loyalty members by 2027. The spirit market is experiencing slowing growth, impacting Brown-Forman and Diageo. Pinky Cole discusses building a multi-million dollar vegan brand in a saturated market and the benefits of brand collaborations.
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Quick takeaways
- McDonald's plans to have 50,000 locations and 250 million loyalty members by 2027, showcasing the company's ambitious growth strategy.
- Brown-Forman and Diageo's whiskey sales have been affected by a slowdown in the spirits market, highlighting the challenges faced by the industry.
Deep dives
McDonald's Targets 50,000 Restaurant Locations by 2027
McDonald's announced its ambition to have 50,000 restaurant locations by 2027, which would mark the fastest period of growth in the company's history. The plan includes building 8,000 new locations worldwide, with a focus on international markets like China. Additionally, McDonald's highlighted that 17 of its menu items are billion-dollar brands on their own, showcasing the strength of its collective brand value.
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