The Dime Tackling Chronic Pain with Plant Medicine: How this NFL Duo's Partnership with Harvard to Advance Cannabis Research & Athlete Performance ft. Rob Sims
According to a Boston University research study, 345 of 376 former NFL players showed signs of CTE. Chronic Pain is also common for former athletes, especially those who played in the NFL.
Plant-based medicine has become an alternative possibility for athletes eager to move away from pharmaceutical dependency.
This week on The Dime, we host Rob Sims, Co-Founder of the Primitive Group, to discuss the following:
- Their partnership with Harvard to study CTE and others
- NFL & Cannabis today
- How their performance line utilizes a proprietary blend to maximize athletes' recovery
Primitiv, Founded by Pro Football Hall of Fame inductee Calvin Johnson Jr. and Rob Sims, former Detroit Lions teammates who suffered from the long-term physical effects of injuries sustained during their playing careers, Primitiv Group is a forward-thinking research company dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent. Primitiv's vision is to positively impact the global cannabis industry, changing stigmas and stereotypes by educating people about the healing power of the plant and producing innovative products that help people and athletes optimize their wellness through holistic relief.
Primitiv Performance, a product line designed for people living an athletic lifestyle to use before, during and after a workout. Developed by former professional athletes, Primitiv Performance utilizes a proprietary blend of electrolytes, vitamins, and water-mixable nano phytocannabinoids (CBD, CBG, CBC and CBN) formulated to aid in rehydration, recovery, and support the immune system.
Learn more at www.primitivgroup.com or join the conversation on Instagram and Facebook by searching @primitiv_group or @primitivperformance.
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