Deliberate Freelancer

#169: Quick Website Fixes to Attract More Clients, with Brian Hall

Oct 12, 2023

Brian Hall, a freelancer specializing in website strategy, discusses quick website fixes to attract more clients. Topics include the importance of websites for freelancers, common website mistakes and how to fix them, and strategies for evaluating and improving website usability. Additional topics include the power of heat maps and feedback, the value of including links and engaging in co-working sessions for freelancers.

26:51

Creator website

Episode guests

Brian Hall

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Episode notes

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Quick takeaways

To improve freelancer websites, focus on creating a clear offer and an appealing next step for visitors, prioritizing the primary action desired and conducting usability testing for insights.

Consider the primary purpose of the website and its goals for visitors before deciding on a redesign, prioritize user experience and making the desired action obvious and appealing, and get feedback through methods like hallway usability testing for valuable insights.

Deep dives

The Importance of Clear Messaging on Freelancer Websites

The biggest issue with freelancer websites is that it's often unclear what visitors can do on the site. This lack of clarity hinders conversions and engagement. To improve websites, freelancers should focus on creating a clear offer and an appealing next step for visitors. Prioritizing the primary action desired, such as booking a discovery call, is key. Additionally, usability testing, such as the five-second test, can provide insights into how visitors perceive the site. Mobile optimization is also crucial, as many visitors access websites from mobile devices.

Introduction

3min

Conversion Optimization and the Importance of Websites for Freelancers

16min

Understanding Conversion Optimization and its Strategies

2min

The Power of Heat Maps and Feedback

3min

The Power of Links and Co-Working for Freelancers

3min

Today’s guest is Brian David Hall. Brian is a fellow freelancer who lives in Alabama. He focuses on website strategy for B2B clients. Specifically, he works on conversion optimization, which basically means trying to improve the experience of potential clients going to your website.

Brian is the author “Your Website Sucks, Here’s How To Fix It,” and he has run hundreds of experiments across dozens of websites, which has generated millions of dollars in incremental revenue for his clients.

In this episode, we talk about:

How having a website can bring in clients.
Why a blog can be helpful to attract clients.
Common website mistakes and how to fix them.
It’s time to improve my website — where do I start?
How to use a five-second test to evaluate the usability of your site.
Go through your site on mobile like a client would to make sure it’s easy to navigate.
How to do a heat map analysis.
How “hallway usability” testing can be helpful.

Biz Bite: Work with other people in a co-working session online.

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