146: Everything You Need To Know About B2B Influencer Marketing

When people think of influencer marketing, their mind typically turns to social media stars promoting B2C brands on Instagram and TikTok.

Yet, this modern marketing style is more common in the B2B industry than you may think, and is incredibly effective at boosting positive brand awareness.

After all, people don’t just trust companies anymore – they trust people. This is exactly why the likes of referrals, word-of-mouth promotion and influencer marketing work so well.

In this episode of B2B Revenue Acceleration, Catarina Hoch (VP of Global Marketing, Operatix) sits down with Justin Levy (Director of Social & Influencer Marketing, Demandbase).

They discuss all things B2B influencer marketing related, including the benefits, best practices and how to create a campaign that elevates your brand.

Justin Levy shares his advice in finding a natural fit for your niche, how to approach influencers for collaboration and what a B2B influencer campaign actually looks like.

If you want to try B2B influencer marketing or are curious to know more, listen in to the conversation now.