There’s nothing wrong with having a mission unrelated to the consumer experience of a product. Could be climate change. Could be recycling. Could be supporting women’s empowerment. But, you have to decide what kind of missionary you are before you use a CPG brand to pursue it. Learn why by tuning in to this episode!

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com

Episode 57 - Founder Archetypes - The Missionary