After Earnings

Celsius Holdings: Building a Billion $$ Brand & the 3-Horse Energy Drink Race with CEO John Fieldly

Mar 20, 2024

39:01

Hosts Katie Perry and Austin Hankwitz sat with Celsius CEO John Fieldly in the latest episode of After Earnings. Together, they discussed Celsius's success in building a strong brand identity, expanding market share, and leveraging data analytics to connect with consumers and drive company growth. John emphasized the impact of PepsiCo's $550M investment, product innovation, and aligning with influencers and brands like Jake Paul and Inter Miami.

$CELH

00:00:00 START

00:03:11 Celsius’ growth story

00:06:26 Selecting which sports brands and personalities to partner with

00:10:56 How Celsius was able to capitalize on the “living fit” trend successfully

00:13:02 The process of product development

00:17:00 Growth levers from Pepsi’s $550M investment

00:23:45 Pricing strategy for entering new markets

00:26:10 Stepping in as Celsius’ new CEO

00:33:04 Deepening the relationship with retail investors

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