The Near Memo Google Play store antitrust suit futile?, Good Local content makes the difference, Yext
Given the powerful standing of the leading apps, it is unlikely that, even if the app stores are more regulated, whether there will be a more competitive environment. And any anti-trust efforts focusing on competitive harms will go up against 40 years of jurisprudence that has only looked at consumer harms.
The Google updates favors better content for Local too! Sterling Sky did an interesting case study in the legal space of a client that seems to have dramatically benefited from the recent algo updates. Why? Because they had spent time pruning bad content and improving the good.
Yext Search Data Hub provides interesting GMB Insights Data across 600,000 listings
Yext has created a visual interface to 3 years of GMB Insights data that can be searched by country or vertical. With this tool you can track our nascent recovery via the recent rise in driving direction as well as see which industries are still getting more website visits or phone calls.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
Ep 23 Near Memo
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