Weaving Your Reality 193. The Balance Between “Playing The Game” and Following Your Gut | All Things Content Creation, Short Form Video and TikTok Growth – TOM BOYD
Tom Boyd is a digital strategist known as @bonusfootage on TikTok and Instagram, where his content helps creators unlock their creative power, tell better stories and build brands.
He’s been writing, directing and producing for digital landscapes for over 12 years.
Tom hosts Creators Are Brands, a podcast that explores how storytellers are building brands online, from the mindsets, to the tactics, to the business side.
Tom is one of my absolute favorite creators for all things creativity, content and creator economy, and in this episode we discuss:
How to develop your creative muscle and show up consistently on social media
The balance between “playing the game” and doing what feels right in your gut
Choosing creative longevity over virality
Want to get on TikTok? Tom shares how to get started
How to measure the success of your content and the one vital metric that we don’t talk about enough
Tom’s content creation process
Tom takes us behind the scenes of one of his most popular series on TikTok
Tom shares the story behind a video that unexpectedly went viral
The importance of choosing yourself over waiting to be discovered
Why the key to growing on social media is being generous
Why investing into the first 3-5 seconds of your videos is the key to short form video strategy
The video that led to Will Smith’s team to reach out to Tom
Choosing internal expansion over external validation
The key difference between artists and creators
Why it’s important to get clear on your goals before creating content
Episode sponsor:
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Connect with Tom Boyd:
Instagram: @bonusfootage
TikTok: @bonusfootage
Twitter: @BOYDERyo
Connect with Ksenia:
Instagram @ksenia.brief
YouTube Ksenia Brief
TikTok @ksenia.brief
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