100 Product Strategies #44: The Hardest Challenges of Product Strategy with Marty Cagan
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Mar 28, 2024 
Join Marty Cagan, a luminary in product strategy, as he delves into the pitfalls of neglecting strategy, importance of ongoing adaptation, and controversial topics like why strategy trumps discovery. Learn about team scope, budget allocation, seeking guidance from mentors, and actionable advice for product leaders.
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Lack of Product Strategy
- Most companies lack a real product strategy, similar to how they often neglect product discovery.
- This stems from resource allocation driven by stakeholder needs, not a holistic strategy.
Influencing Leadership
- Don't fight back against leadership directly; demonstrate a better way.
- Show how focusing on business outcomes, not features, benefits everyone.
Importance of Strategy
- Product strategy is crucial: choosing the right opportunities and addressing the biggest threats.
- Bad product discovery can be overcome, but a flawed strategy is often fatal.