The Wild Ones Cycling Podcast Ep 109: Canyon’s £34m Sales Problem + Pogačar’s VO2 Max Is Revealed… and wow
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Nov 27, 2025 The hosts dive into the surprising £34m sales drop of Canyon Bikes, exploring the reasons behind fewer bike purchases. They reveal Tadej Pogačar's mind-blowing VO2 max results, likening him to cycling legends. The discussion on the rebranding of Israel Premier Tech to NSN raises eyebrows with its political implications. Listeners also get a humorous take on cycling mishaps, like shifter failures, and dive into personal preferences on gear, including the practicality of mudguards versus their aesthetics. A lively chat about UK vs US riding habits rounds out the conversation.
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Canyon’s Financial Strain Explained
- Canyon's sales dropped £34m in nine months due to recalls, e-bike overstocking and US tariff uncertainty.
- The brand cut valuation 43% and rehired founder Roman Arnold to restructure the product portfolio.
Why Bike Demand Is Cooling
- Fewer people buying new bikes and longer-lasting tech are reducing demand for flagship upgrades.
- Older bikes still perform very well, making replacements less compelling for many riders.
Regent's Park Reality Check
- Jimmy visited Regent's Park and found many riders on older metal and rim-brake bikes instead of hyper-new builds.
- He took this as evidence that flashy new bikes aren't as ubiquitous or necessary as social media suggests.