The MadTech Podcast

Kevel Acquires Nexta: James Avery and Martin Jensen discuss the deal

Feb 11, 2025

16:42

So the news is out - Kevel is acquiring Nexta. On this podcast special, James Avery, CEO and founder, Kevel and Martin Jensen, CCO and founder, Nexta, join ExchangeWire's John Still to discuss the deal, what it means to both companies and the state of European ad tech.

Tune in to hear:

What opportunities the deal offers to both companies
Retail media in 2025: what are retail media’s challenges, and how the new proposition fits into the landscape
The strength of European ad tech

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