In this insightful episode of Building the Premier Accounting Firm, Roger Knecht sits down with Jeremy Estey, a seasoned marketing expert specializing in accounting firms. Jeremy shares his expertise on transforming bookkeeping and tax services into profitable ventures through strategic marketing, with a particular emphasis on the power of search engine optimization (SEO).

Main Themes:

Jeremy Estey's Journey:
- Transition from the golf media industry to founding Amber Sky Marketing.
- Specialization in accounting firms, focusing on cash flow services and business adaptation.
Enhancing Bookkeeping and Tax Services:
- Shifting focus from low-profit tax returns to lucrative recurring clients.
- Using SEO to optimize web pages for better search engine rankings.
Content Marketing and Trust Building:
- Importance of creating relevant and engaging content to build trust and establish credibility.
- Positioning businesses as industry experts to attract potential clients.
Value-Added Services in Accounting:
- Emphasis on offering tax strategies and advisory roles, especially in cash management.
- Educating clients through content marketing and maintaining a robust online presence.
Integrated Online Marketing Strategy:
- Differentiating SEO from SEM and the significance of each.
- Using Google Ads for ready-to-purchase users and Facebook Ads for brand awareness.
- Advocating for an omnichannel approach including social media and email marketing.
Client Conversion Process:
- Three-stage process: awareness, relationship building, and conversion.
- Utilizing CRM data for nurturing client relationships and future marketing efforts.
Strategic Business Development:
- Importance of a business plan, effective pricing, and targeted marketing.
- Benefits of niching to streamline efforts and offer tailored services.

Personal Interests: Jeremy briefly shares his passion for golf, touching upon notable courses and his personal experiences in the sport.

Join us as we explore the evolving landscape of accounting firms and discover how strategic marketing can propel your business towards success.

Sponsors:

Universal Accounting Center

Helping accounting professionals confidently and competently offer quality accounting services to get paid what they are worth.

Offers:

Reach out to Jeremy to learn each of the four components that make up that strategy. https://amberskymarketing.com

You can also reach out to him directly via LinkedIn: https://www.linkedin.com/in/jeremy-r-estey/
Or by email: jeremy@amberskymarketing.com

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The Accounting & Bookkeeping Tips Facebook Group
The Universal Accounting Fanpage
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For more information on how you can apply these principles to start and build your accounting, bookkeeping & tax business please visit us at www.universalaccountingschool.com or call us at 8012653777

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