The @MarketingMax Show
#24 - How to book A LOT more sales calls
Mar 21, 2025
Discover how one entrepreneur skyrocketed to 588 booked calls in just 30 days! The hosts dive into the 'Pesto Method' for mastering personal branding on social media, using expert insights to engage audiences. Learn networking hacks on LinkedIn that prioritize personalization over aggressive pitches. The importance of storytelling in video content is highlighted, showing how personal experiences can captivate and connect with your audience. Get ready to transform your marketing strategy with practical tips!
22:02
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Quick takeaways
- Building a personal brand through authentic storytelling fosters trust and credibility, enhancing customer engagement and perceptions of the business.
- The PESTO method combines personal experience with trending topics to create engaging content that resonates with the target audience.
Deep dives
The Importance of Personal Branding
Building a personal brand is essential for entrepreneurs and marketers, as it influences how potential customers perceive and engage with a business. Sharing authentic experiences and insights creates a connection that resonates more than listing accomplishments alone. For instance, rather than simply stating achievements, individuals should share specific stories that illustrate their journey and expertise in a relatable way. This approach not only attracts more followers but establishes lasting trust and credibility in the marketplace.
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