Season 4 Trailer

We're back for Season 4 of the #WorkBold Podcast!

Caleb Parker, Founder of Bold, is back to challenge the status quo in commercial real estate on the only podcast in the world dedicated to the future asset class called Space-as-a-Service (SPaaS).

Now downloaded in 50 countries, each week Caleb chats with the leading experts in commercial real estate to prepare you for the new world of service in real estate.

This season we have a solid lineup - including JLL, BP, CBRE, FORE Partnership, LiquidSpace, and MeetingsBooker.com to name a few.

This podcast is for anyone involved in commercial real estate in any way. If you’re an investor, fund manager, developer, property manager, agent or broker, be sure to subscribe so you don’t miss an episode.

Subscribe to the #WorkBold Podcast

Welcome back to the WorkBold podcast 

Where we chat with the leaders in commercial real estate to answer all questions Space-as-a-service.

This podcast is for anyone involved in commercial real estate in any way. If you’re an investor, fund manager, developer, property manager, agent or broker, be sure to subscribe so you don’t miss an episode.

I’m your host, Caleb Parker, and you’re listening to a preview of season 4.

Each Sunday over the next 10 weeks we’ll drop a new episode with the leading experts in commercial real estate to prepare you for the new world of service and flexibility. We have a solid lineup, including JLL, BP, CBRE, FORE Partnership, LiquidSpace, MeetingsBooker.com to name a few.

If you’re tuning in for the first time, I am Caleb Parker, Founder of Bold, the Space-as-a-Service brand for entrepreneurs and innovators, and as part of the NewFlex family of brands we’re merging property management & Space-as-a-Service to drive asset value and help office customers grow faster.

This season is all about the customer experience. 

How do we get people to come back to the office after working remotely for the last year?

There are a lot of nuances to consider when answering that question. It’s not black and white, unless you’re CEO of a certain investment bank.

But for the rest of us leaning into the future, that’s the wrong question.

• I’ve read a lot of news headlines, article quotes & social media posts/comments by leaders in Commercial Real Estate claiming we need offices to be productive.
• I’ve read quotes by notable CEOs saying WORK FROM HOME doesn’t work.

And while there may be some truth to both, for some people...

• We also see the world’s biggest banks shedding office space
• Some of the most innovative & fastest growing companies announce Work From Anywhere (WFA) policies.
• Spotify announced #WFA one week, then a week later announced they were expanding into 80 new markets. 

But the fact is,  offices are needed.

• Some people don't have a fantastic #WFH environment
• Some people don't like working alone

But, just the same, some people do

We’ve got to move beyond sweeping statements in one direction or the other, and acknowledge the truths on both sides of the conversation.

My friend, Alex Turner from CBRE, says “It is essential to acknowledge that the office and home environments are increasingly interrelated.”

Well said Alex!

And while face to face may be less frequent going forward for many, it’s becoming more valuable than ever before.

So we must evolve our thinking, and our buildings, to help everyone create better outcomes.

In Episode 1, Basil Demeroutis, Founder of Pan-European developer, FORE Partnership, says "we need to change the way we sell real estate."

I believe #CRE needs to shift from B2B to B2C in order to win in this new hybrid world. What does this actually mean?

To me, it means...

1) First deciding who you want your customer to be. (I’m referring to the end user customer)

• Are they SMEs that live nearby?
• Do they work for a corporate?
• Are they entrepreneurs or innovators?
• Are they in financial services or law, tech, media etc...?

Because that needs to drive the B2C brand strategy, customer experience and ultimately the economics.

2) We need to build the environment and experience to suit THAT customer persona we’ve just identified..

3) We deploy B2C marketing and customer acquisition campaigns that sell the benefits of choosing to work in our buildings. No one buys a drill because they want a drill, they want a hole in the wall. We’re not selling sqft or sq meters, we’re selling super powers and positive impact.

4) Finally, provide great customer service, consistently, so our customers feel good when they come to work in oour building.

That’s how CRE wins in a hybrid world.

Otherwise I’m just going to work from my home office.

Now don’t get me wrong, evolution isn’t mandatory 

But one thing’s for sure, change is certain.

Now I’d like to leave you with a quote from my friend Dror Poleg:

“A glass can be half full and remain valuable. An office building can't.”

Thank you for listening, we have a great season ahead with a focus on the customer experience, and more expert discussion on Space-as-a-Service.

Don’t forget to subscribe in iTunes, or your preferred podcast listening app.

And remember...
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