In this episode, Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to discuss the team’s work on the upcoming This Year, Next Year advertising forecast report, set to release publicly on June 10th. The trio dives into key developments in media, technology, and advertising, including major announcements from Google I/O, Xiaomi's rise as a media owner, and the evolving role of AI in content creation and ad strategies.

They also reflect on industry trends like programmatic buying in legacy media and the growing importance of live sports for streaming platforms.
00:00 - Introduction and Team Updates
01:52 - Paramount’s Rugby Deal and the Value of Live Sports
03:44 - Xiaomi’s Growth, Smart EVs, and Advertising Strategy
07:36 - Google I/O Announcements and AI Innovations
12:58 - AI’s Impact on Advertising and Market Shifts
17:08 - Legacy Media Trends and Programmatic Buying
21:20 - What’s Next? Wrapping Up and Personal Highlights

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