Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you have with your audience. 

“Branding requires a wide range of skills, including graphic design know-how, copywriting, and an understanding of marketing strategies.” - Sandra Scaiano 

With all the intricacies and layers that go into branding, here are three mistakes you might be making: 

• DIY colors and logos 
• Font choice and low readability 
• Using stock photos 

I’m not a DIY hater. I understand that sometimes DIY might be necessary, especially for those who are just starting out and on a tight budget. But when you do things yourself, you may miss little details that the pros take into consideration when helping you build your brand, such as readability and how the design looks across platforms. 

“It’s easy to struggle when you go the DIY route, and it’s hard to create a brand that communicates your values and resonates with your target audience.” -Sandra Scaiano 

Today I dive deep into this topic and also share how you can avoid these mistakes. With a little research and a little help, you can curate an online image that really showcases your brand and who you are. 

Learn more about your ad choices. Visit megaphone.fm/adchoices