65. Find Success When Emotion Meets Business with Scout Sobel
Jul 27, 2022
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Scout Sobel, CEO of Scout's Agency, discusses the benefits of podcasting for female entrepreneurs, her journey with bipolar disorder, the link between emotions and entrepreneurship, and the value of support systems in business.
Podcasting provides a powerful platform for female entrepreneurs to share their stories and expertise, fostering deeper connections and networking opportunities.
Emotional well-being and self-awareness are crucial for business success, as managing emotions and cultivating resilience can help navigate challenges and build stronger relationships in entrepreneurship.
Deep dives
Scout Solbul's Journey from Vlogging to Entrepreneurship
Scout Solbul, CEO of Scouts Agency, shares her journey from vlogging to starting her own PR agency. After experiencing burnout and contemplating going back to working for someone else, Scout decided to pursue entrepreneurship. She started blogging and eventually launched a podcast called Podcast by Scout. Recognizing the power of podcasting, Scout saw an opportunity to help female entrepreneurs gain exposure and tell their stories by starting her own PR agency, which specializes in placing women as guests on podcasts. Through her own experiences with mental health challenges, Scout also emphasizes the importance of emotional well-being in entrepreneurship.
The Power of Podcasting for Female Entrepreneurs
Scout Solbul highlights the benefits of podcasting for female entrepreneurs. She explains that podcasts allow entrepreneurs to connect deeply with new audiences, as they provide an opportunity for longer, more intimate conversations. Unlike other social media platforms, podcasting allows entrepreneurs to share their stories and expertise for up to an hour, fostering a deeper connection and resonance. Scout also emphasizes the power of podcasting as a networking tool, as it provides an avenue to connect with and learn from other successful entrepreneurs.
The Link Between Emotions and Business Success
Scout Solbul discusses the link between emotions and business success. Drawing from her own experiences with mental health challenges, Scout explains that emotional well-being plays a pivotal role in entrepreneurship. She emphasizes that managing emotions and cultivating emotional resilience is just as important as traditional business strategies. By prioritizing emotional health and self-awareness, entrepreneurs can better navigate challenges, develop stronger relationships, and ultimately achieve greater success in their businesses.
The Vision for the Emotional Entrepreneur Brand
Scout Solbul shares her vision for the Emotional Entrepreneur brand. She envisions it as a destination and resource for women entrepreneurs who are navigating the emotional aspects of business. Through her book, podcast, and future offerings, Scout aims to provide support, resources, and a community for entrepreneurs who grapple with imposter syndrome, anxiety, fear, and other emotional challenges. The Emotional Entrepreneur seeks to normalize discussions around mental health in entrepreneurship and empower women to prioritize their emotional well-being alongside their business growth.
Scout Sobel is the CEO of Scout's Agency, the founder of The Emotional Entrepreneur, which is a podcast and bestselling book, and the co-host of the popular Okay Sis Podcast. She is a trailblazer in the media industry for utilizing podcasts as a powerful form of PR.
After starting Okay Sis, which focuses on female guests, Scout fell in love with spreading women's stories and identified the rising popularity and influence of podcasting. She started Scout’s Agency with an emphasis in podcast PR for women entrepreneurs, podcasters, and brands. In 2.5 years, Scout's Agency has become the leading agency for getting women as guests on podcasts.
Scout has also lived with bipolar disorder for the last 15 years. She was once unable to function in society but after finding entrepreneurship and taking radical responsibility for her emotions, she is now able to live a life of purpose. Her debut book, The Emotional Entrepreneur, provides the mindset and emotional tools she learned from managing her mental illness that has helped her succeed in business. The Emotional Entrepreneur hit #11 on Amazon for Women in Business and the Top 100 Charts for Entrepreneurship.
In this episode of Under the Influence:
How entrepreneurs benefit from the podcast space
Scout’s journey with bipolar disorder & finding purpose in entrepreneurship
The link between emotions, mental health, & entrepreneurship
Masterminds: why you need a space to reflect & relate with other founders
Get to know Scout with rapid-fire questions
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